Imagine sharing up to date information on your products and services without the hassle of constantly revamping a printed catalogue, just a small update whenever needed. That is the convenience an e-catalogue offers, and it is quickly becoming an essential sales and marketing tool for organisations looking to boost customer awareness and drive sales. An e-catalogue, also known as an e-brochure, is a cloud or software-based resource that presents information on an organisation’s products and services. Once created, it can be shared digitally as an e-book or a downloadable document on a website. Compared to conventional catalogues, e-catalogues are increasingly preferred for their cost effectiveness and wider reach.
Several features make e-catalogues a smart choice. Customisable access control allows organisations to offer password protected logins, tailoring the information customers see based on order quantity, product preferences, and pricing. This level of flexibility is simply not possible with traditional catalogues. Many e-catalogues also include online payment facilities, offering both buyers and suppliers a safer, more secure way to transact without relying on third party marketplaces.
Perhaps one of the most valuable features is punchout functionality, which allows employees to browse a catalogue directly through their organisation’s own purchase system. This streamlines B2B sales, supports automated reverse purchase orders, and opens opportunities for upselling and cross selling. E-catalogues also offer versatile integration options, including with systems like SAP Ariba, enabling seamless purchase experiences that encourage more transactions.
Creating and distributing an e-catalogue can significantly expand your organisation’s outreach, sales, and marketing efforts.
